Some people call it “copy,” others call it “content,” but when it’s all said and done, what we’re all really talking about here is “Words!”
Not just any words, of course, but just the right words, creatively conjured up to effectively achieve your pre-determined objectives, goals, hopes, “vision” and dreams. It’s all about words that clearly, concisely, comfortably and compellingly express your unique message or story. Words, carefully crafted and custom designed to draw the attention, interest, emotion and enthusiastic response of your specific, niche targeted audience.
The dictionary helps us “come to terms” with the fact that it’s mostly a mere matter of semantics. Yes, it all really just comes down to words.
Copy: 1. Written material, specifically intended to inform, tell a story, make a point or compel a particular action or thought process, as commonly found in newspaper, magazine, radio, television or online media outreach efforts. / 2. The written text of a news story, advertisement, or commercial. / 3. The relevant "newsworthiness" of a particular item, service, person, place, or event.
Content: 1. Concepts, ideas, stories, facts, and / or information expressed through any number of various media, from speech to writing, from film to audio recording, etc. / 2. The subjects or topics covered in a book, article or document. / 3. Significance, meaning or profundity. 4. Substantive information or creatively crafted material. / 5. That which is of substance or value, perceived within something or someone.
So, whether you need help with your: website content / sales page / press release / newsletter / article / radio, television, newspaper, magazine advertising copy / direct mailer / business promotions / email campaigns / marketing strategies, or even a truly impressive resume’ and cover letter combo-pack, all developed and designed to ensure that you stand out from the crowd and get seriously noticed, welcome and congratulations, because you’ve now officially found precisely what it is that you’re looking for.
What can I write for you today?
"Up-Words & On-Words!"
Larry L. Nichols
"Words are my paints &
Minds are my canvases!"