We contacted Larry L. Nichols of "WordandWebWiz.com" to write a couple of promotional ads for Burger King Restaurants. We had a great offer; now all we needed was to get it "worded" in such a way as to get listeners to respond to our message.
That's where Larry came in. He wrote a couple 60 second commercial spots that very creatively got our message across clearly and effectively.
The results: In the very first month of the campaign, Burger King Restaurants saw so much response; they decided to continue to use KDAR on a regular basis in their ongoing marketing strategies.
Terri Dawson
Sales Manager
KDAR Radio
www.KDAR.com
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A few quick comments about the highly valued writing, editing and marketing skills and services of Larry L. Nichols and WordandWebWiz.com:
Larry has continued to prove himself to be a vital asset to our Sales / Promotions / Marketing Team, over these several years of working together.
He is a true expert in his field, highly effective and efficient. Larry is above all honest, reliable, trustworthy, loyal and easy, actually enjoyable to work with!
His excellent people skills, creative ingenuity, positive attitude, entrepreneurial spirit, commitment to excellence make him the ultimate marketing problem solver.
His comfortable communications expertise, insightful ideas and ability to think "Outside Of The Box" have made Larry and his consistent contributions to our brain trust, a truly treasured asset to our company.
We would and "have" highly recommend Larry to any company or organization in need of a truly superior writer, editor, or marketing advisor, with absolute confidence!
Sincerely,
Tony Worley
President / CEO
Military Publishers, Associates.
Woodland Hills, Ca.
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In my 20 years plus of broadcast experience, I have yet to meet another true talent such as Larry L. Nichols.
Larry is extremely creative and effective, especially when it comes to telling a story that touches a chord and reaches deeply into the hearts and minds of your niche targeted audience.
From planting the original seed of an idea to harvesting the fruit of his efforts, commitment to perfection and client satisfaction is the name of the game with Larry L. Nichols and WordandWebWiz.com
I should also add that working with Larry has always been a true pleasure, a learning opportunity and a most interesting and exciting journey. If you're looking for a writer with these qualifications and professional characteristics, then look no further; Larry L. Nichols is the writer for the job.
Shawn Willms
Sirius Satellite Radio /
Absolute Entertainment
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Larry is more than just someone who can quickly, creatively, and effectively put words on a page that inspire, encourage and motivate folks to do what you ask them to do. He is also a conduit for change, a business advisor, mentor and very funny guy.
I have been privileged to know him for the past five years. He has become a wonderful friend who seems to know just what to say and how to say it. Over the years, we have written back and forth about everything (and sometimes nothing at all). Within those messages, he has managed to slip some much needed subliminal advice which has helped motivate me to doing more, being more and accomplishing more than I had thought I had in me.
When you get down to it, Larry is more than just someone you ask to write for you. He has the skills, knowledge and experience to help guide you in the most beneficial direction at a given moment. Bottom line is this. Larry is terrific at what he does. And he can help you become terrific at what you do.
David Stoddard
"The Unmotivated Motivational Writer"
www.djstoddard.net
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Larry never ceases to amaze me! He is not only one of the most creative people I have ever met- He possesses the rare quality of being able to balance that creativity with marketing savvy.
He understands the art of communicating client benefits in a way that consumers truly and compellingly respond to.
Larry also has been a great resource as the "go to" guy when you have a deadline. Getting the job done within deadlines is critical in the sales process and it's great to work with someone who is so easy to get along with and dependable.
Zina Z. Eubank
Salem Communications
www.salem.cc
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I like to travel around our great "World Wide Web," visiting various websites and forums of import and interest, in order to learn as much as I possibly can about doing business on the Internet.
Larry is one of the most insightful, creative and uplifting guys I know. I value the fact that he is open and expressive enough to share himself, as well as his thoughts, knowledge and expertise with me and so many others. He doesn't just write messages, he writes adventures! He continues to amaze me with the power of his words and his innate ability to comfortably and conversationally draw people in to what he is saying. That in itself is just awesome!
His words are sometimes extremely humorous and every sentence effortlessly expresses something in a way that is truly unique and original, like very few authors can. I may not have the greatest grasp of grammar, but I know the type of writing that I like to read, and Larry always hits that spot!
If I were to point out one thing that makes Larry special in my eyes, it would have to be his "What can I do to make you feel great" attitude. He and I have been working together on online projects for years and not once have I ever received a request for anything, nor has there ever been a "What's in it for me" attitude.
People like that are a rare or once in a lifetime gift to work with.
James Mann
iNET Strategies Inc.
Moncton, New Brunswick
Canada
www.inetstrategiesinc.com
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More bang for your byte...
In the great vacuous landscape that epitomizes the creative process of today, there are few beacons of hope on the horizon ahead. However, just as there are rules, there are also occasional exceptions to these rules. One very true "exception to the rule" can be found in the mind of a gentleman named Larry L. Nichols.
Hello. My name is Scott Ozga and I'm the owner and production manager of Oz-Wave Productions. It has been both my privilege and my blessing to have worked with Larry for several years now. He is one of the most reliable, dedicated, deep, professional and above all else, creatively articulate individuals I have ever known.
Larry has the unique ability to integrate all aspects of the creative process and elevate the final result to a level seldom found in the works of professional content and marketing writers today. He is capable of putting himself solidly "within" just about any subject matter, involving any project, and some how bring together the essentially necessary ideas and components needed in order to raise it from mere concept to tangible, fruitful manifestation.
He delivers fresh angles, original perspectives and new perceptions, which serve to supplement and electrify his over-all effectiveness. Not to mention, all this is miraculously achieved in a very timely manner.
Not only is he a gifted and creative writer, but also a meticulous and clever literary editor as well. I believe this to be one of the keys to his success. His ability to work from concept to completion with commercial copy, delivering innovative and effective solutions that consistently accomplish agreed upon goals, in magical ways that only Larry can conceive and achieve!
Scott L. Ozga
Oz-Wave Productions
Mission Viejo, CA
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I have worked with Larry L. Nichols and "WordandWebWiz.com" for a few years now and have been very pleased with the quality of work, as well as the timely manner in which it is completed. I can depend on Larry having consistently great ideas, and his "turn-around time" on production is always within deadline.
I appreciate his prompt callbacks and careful attention to detail. Larry's commercials are always the ones that I end up returning to use again and again!
I would highly recommend WordandWebWiz.com to any one who needs creative and compelling advertising campaigns. It's been wonderful, to simply e-mail copy points over to Larry and have them quickly turned into a completed commercials well within my time limits, and always ready before I need the copy to present, as a finished product, to my clients.
Thank you, Larry, for making my job so much easier.
Rita Trejo
Radio Marketing Consultant /
Advertising Agency
Ventura County, Ca.
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Larry L. Nichols is a quick-witted professional writer with great people skills and excellent business sense.
As well as being a moving lyricist, he has had several original and effective ideas for my recording studio business (busysignalstudios.com) as well as writing many promotional and publicity content and letters for my non-profit charity organization "Food For Thought".
Larry is easy to work with, and he provides humor, imagination and commitment.
Jerry Danielsen
Busy Signal Studios
www.BusySignalStudios.com
"Food For Thought"
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Larry is much like the proverbial "fly on the wall" of each and every subculture. He doesn't just write on a subject; He writes "from" it. The subject matter could be something as diverse as the evolution of western music in a post-modern era, the stress reducing effects of Swedish Massage combined with regular chiropractic adjustments, to the how to gain the most profitable tax advantages while in the process of rolling over a 401k.
Whether writing compelling website copy, killer Press Releases, powerful and effective radio spots, money making marketing materials or even an acceptance speech for an awards ceremony, Larry's aim and unyielding creativity seems to always hit the bulls-eye, each and every time!
Larry's simply a GREAT WRITER, what more can I say?
Adam Montiel
"Adam On The Air"
Paso Robles, CA.
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When you're talking about "The Best" creative intelligence on a non-artificial, humanoid level, then Larry L. Nichols is where you need to begin and end your search.
Serving as both the Production Manager and Program Director for KDAR, I've worked with Larry for over 5 years. With him at the "pen", we have produced some of the freshest, most creative, and more importantly, effective, commercial campaigns that I have ever heard or been a part of, in my all my years in radio.
It all starts by getting a fully germinated seed out of that overflowing and creative brain-bucket of Larry's, and then finding a way to quickly get it all recorded before he comes up with 3 more ideas on how it could go!
Brian Toohey : Program Director
KDAR 98.3 FM
www.KDAR.com
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Larry,
I'm speechless. You are incredible.
The dedication you've shown towards me and to my writing projects have reached a level that I doubt can ever be repaid. You truly are astonishing.
You're an outstanding writer, a true professional, and a kind and caring human being whom I am happy to call friend! I thank you with every ounce of my heart Larry.
I believe heartily, in the philosophy that says; "Things return to you ten-fold." I have no idea when or how, or even if I'll play a role, but I'm convinced that when this one comes back around to you, that it must without a doubt be colossal, just to set the scales back in balance.
Again, I'm speechless and grateful, very, very grateful.
With Warmest Regards,
John Rowe
Motivational Writer
Vancouver, British Columbia.
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